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Old September 5 2013, 07:39 PM   #89
Re: Where are the toys?

I'm guessing what killed the Hot Wheels ships is that it appears that none of the big box stores ordered them, only the smaller retailers. As these big box stores represent the lion's share of Mattel's true customer market, that lack of faith was likely what torpedoed the line. And I don't blame the big retailers, in 2009 the Hot Wheels line pretty much flopped because Mattel had too many repaints, plus the hot property of the time, ST'09, didn't hit the shelves in a timely manner.
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