I saw this movie today, I like to think I have an open mind and I really think it's a good movie, it's definately Star Trek.
So why do I have this 'feeling' that I simply don't really care.. Why don't I care when Kirk 'dies' ?
I think the simple answer is the fact that we don't really know these characters.. Sure they are 'kirk' and 'spock' but in reality they aren't the Spock and Kirk we grew up with, and the problem the reboot have is that it doesn't have a tv-show in its back where we have come to learn, to know and to care about these people. Without that tv-show it's simply not as dramatic as it could be.
I gave the movie a A- but Star Trek's backbone is the TV-show I realize that now.