Into Darkness, by contrast, if that was all you'd ever seen or heard of Kirk, Spock and company, can you say you'd truly care about them? And why if that's the case?
Well, I've been a Trek fan since watching TOS reruns in the 80s... but I still didn't care about the characters in ID.
I'm not really a big fan of either films. FC is clearly TNG's best film, but that isn't really saying much. The Borg were interesting when they were a collective
, not a "hive" with a "queen," which is B-movie crap that's been done to death.