Then there's those ugly aliens from the 26th century trying to get their hands on the Tox Uthat in TNG: Captain's Holiday.
The problem though is it sounds like novels are being interpreted as canon here. What's to prevent an author from completely negating another author's work, if Paramount/CBS/Pocket/Whoever allows the brand name?
I didn't mean to give that impression. They're one possible way things could turn out though - at least as valid as any fan speculation.