Though I thought the same about Pike and Prime Spock. The production team seem to love repetition.
What are they supposed to do? Replace all secondary characters with each new film? Kill out all Starfleet captains, admirals, redshirts and secondary bridge crew, so that only the main cast remain?
Hm, maybe you're onto something here, perhaps they should pull out a Battlestar Galactica and blow up Earth and New Vulcan to try something original.