Well, to be fair, Doctor Who is currently the more active and higher-profile franchise. So I can understand IDW expecting the crossover's audience to be skewed in favor of DW fans and adjusting the emphasis accordingly.
Odd. I thought it was basically a Star Trek: The Next Generation
story (specifically, one of those later season talky bottle episodes) that guest starred the Doctor. I don't think it worked as a Doctor Who
story at all.