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Old August 27 2013, 06:37 PM   #2998
HaplessCrewman's Avatar
Location: Office of Scientific Intelligence
Re: STID "tracking" for $85-90 million opening [U.S. box office]

Forbes Magazine says "Star Trek Into Darkness" was the worst marketed film of the summer.

J.J. Abrams' 'mystery box' approach was well-intentioned but back-fired. And though the film did well, it didn't do great.

I was not stunned by the Enterprise-crashing-into-a-planet movie poster design.

Nice to get the story from a non-fan/geek website. Abrams will probably learn from his mistakes this time around and apply a more creative marketing strategy for "Star Wars Episode VII". Maybe he will have less control over the marketing of that film.
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