Forbes Magazine says "Star Trek Into Darkness" was the worst marketed film of the summer.
J.J. Abrams' 'mystery box' approach was well-intentioned but back-fired. And though the film did well, it didn't do great.
I was not stunned by the Enterprise-crashing-into-a-planet movie poster design.
Nice to get the story from a non-fan/geek website. Abrams will probably learn from his mistakes this time around and apply a more creative marketing strategy for "Star Wars Episode VII". Maybe he will have less control over the marketing of that film.