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Old August 24 2013, 12:52 AM   #35
Argus Skyhawk
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Re: Poll: Would you prefer to see a movie in 3D or 2D?

I was interested in a passage from this article indicating that 3D is losing popularity:
The dew is plainly off the 3D rose, at least domestically, and that's bad news for the studios, which have come to count on the $2-$3 surcharges the format brings. The 3D showings of "Turbo" accounted for just 25 percent of its total box office, which represents the format's worst showing yet, and 3D contributed 30 percent of the $53 million opening of "The Wolverine," a new low point for action releases. 'Monsters University" (31 percent) and "World War Z" (34 percent) similarly sputtered. It's still working overseas, but you have to wonder how long that will last as foreign audiences become more sophisticated.
I'll admit the 3D fad has lasted a lot longer than I originally expected, but it still seems to be just a fad.
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