I'm not saying go back to the way they were, because those ships have passed, I'm saying press forward. They could have and still can, we'll see after the next NuTrek installment.
They aren't going back to the Prime continuity, they simply aren't going to spend a hundred-million dollars to tie the hands their new show-runners because a few hardcore fans can't let go.
Like I said before, they said the same thing you are now about Kirk's Trek. If you believe 40 some years down the line that a next gen reboot or throwback tv series is not even a possibility then try to open your mind a bit.
EDIT: Heh, Echo.