Lt. Cheka Wey wrote:
I am talking about the marketing people in 1994 when the Thrawn Trilogy came out. They had no idea if it will succeed or not.
There was no way those books weren't going to be successful. People had been waiting for nearly a decade for a follow-up to the Original Trilogy.
Paramount could have learned a lesson or two from Lucas about not over-saturating the market with product. A lesson I fear Disney is going to ignore now.
That's not how it seemed in 94, just listen to a Zahn interview about it.