Why the vitriol?
Because in 1999 some people told their friends that Star Wars was back and it was going to be better than ever.
And they were embarrassed.
And the one thing these image-obsessed kids will never, ever let you forget - what is it, 14 years and counting? - is that you made them look uncool
And no one stops them and says "hey, this sucks, fix it" because... I dunno why. I don't know.
Because they don't want to get fired.