Re: ENTERPRISE on Blu-Ray OFFICIAL Discussion Thread
CBS (in the US) and Paramount (UK / Europe) sets the baseline prices for their products. There's no way in hell they would properly authorize a retailer to sell a new release at 20% of it's list price.
You may be right. Still, according to Trekcore this was a introduction price for a limited time only. That doesn't sound like a mistake. Temporarily lowering the price would make sense since the Enterprise Blu Rays aren't selling that well.
"No bla bla bla!" - Captain James T. Kirk