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Old July 25 2013, 01:23 PM   #6
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Re: Is broadcast television dead? Google announces Chromecast

Robert Maxwell wrote: View Post
Several things are hurting (not killing) broadcast TV:

1. Timeshifting. Lots of shows get watched on DVR now, and ratings don't "count" as much when you do that.
2. More time to fill. Broadcast networks have a lot more slots they need to fill with original programming than cable networks do, which means it costs them more to produce all the shows they do.
3. Mass appeal. This is the biggest difference between cable and broadcast. On cable, a show with half a million to 2 million viewers per episode can easily be a breakout hit. On a broadcast network, those numbers would get you canceled in a hurry. Broadcast is built on a mass market model, and yet these days people want their specific niche catered to, which is what they get with cable.
4. Obscenity regulations may be a small part of the puzzle, but they wouldn't be hurting the networks in any big way. Besides that, the TV rating system lets them show just about anything they want, as long as it's got an appropriate rating.
Agreed. Why then has AMC been able to program two mass appeal hits with Mad Men and TWD? Also, I don't know if HBO's Game of Thrones is mass appeal but it gets a lot of critical attention. Likewise, The Sopranos was a mass appeal show.

Other than Dancing with the Stars and American Idol I cannot think of any mass appeal show the networks have on currently.

Where is the new Seinfeld, Frasier, West Wing on broadcast TV?

Chromecast just sounds like a competitor to Apple TV, Roku, and game consoles (at least the web functionality/media center part.) It's already a pretty crowded field. Guess we'll see if Google brings anything new to the table.
You're right. Comcast and Uverse should be more worried about these products per se than network tv.
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