"Naturally, they denied" ? I love the win-win in this. Deny, it's true. Confirmed, it's true. Ignored, it's true.
I don't think that phrase necessarily carries the assumption that the report is true, but rather reflects the history of studios denying this sort of thing whether rumors are true or not. For example, when rumors spread that Raimi's Spider-Man 4
was in trouble and headed for cancellation reps for Columbia denied it. Whether this Abrams rumor will be one that's borne out or whether it's one of the many that prove unfounded remains to be seen, although the fact that Badass Digest has edited in a backtracking addendum points to the latter.