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Old July 20 2013, 02:04 PM   #42
Shatnertage
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Re: I am shocked, absolutely shocked

Alidar Jarok wrote: View Post
Vendikarr wrote: View Post
My younger daughter is currently working in insurance, where part of her job is sending letters to policyholders. Her boss goes over her e-mails before they go out, and my daughter constantly gets her e-mails corrected. The boss told her the average American reads at a 6th grade level, and that she has to dumb down the e-mails, otherwise she may offend the reader by making them feel stupid.
To be fair, this is actually good advise in an industry that deals with people. It's one thing to know lots of words, it's another to assume everyone else does. When it comes to business communications, it's smarter to be simpler. This is a problem many bad trial lawyers have. The good ones speak simply, the bad ones speak complicatedly.
By the same token, it's much harder to write with nuance in a way that's accessible to the broader public than it is to simply type everything you know about a topic. For me at least. I know I put more work into a 3,000-word magazine piece for the general public than a 10,000-word peer-reviewed article.
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