Re: OT: I wish Pocket would do something like this
It will all come down to money. If Del Ray sees a rise in sales that they can attribute to this campaign, there's a chance other publishers may try something similar.
I wouldn't expect anything until the numbers come in, whenever that is.
"They have to help the viewers let go. Firefly did a movie to wrap things up. Buffy the Vampire Slayer continued on as a comic book. Heroes gradually lowered the quality season by season until we were grateful it ended.” - Sheldon Cooper