Set Harth wrote:
Take this as a compliment, but you apparently don't watch much TV. I've seen the commercial several times.
What channels? Trek and World War Z [Paramount] was all over the place on the Daily Show and Stephen C. shows. Never say them there.
Trek and less so Z made NBC/ABC - didn't see it on there.
So unless they were running it on Sci-Fi - which I don't watch a lot - then where were they running?
Also - Trek and Z did a great job of sending out sneeks on the web. Again - unless I wasn't paying attention never saw any.
Superman on the other hand didn't need a lot of TV advertising - it is one of the the best recognized brands there is.