Del Rey, the publisher of Star Wars tie in novels, recently launched the Star Wars Action Team. It's a community where you receive points for posting about Star Wars books on Facebook and Twitter, reviewing Star Wars books on retailers sites like Amazon, and posting pictures of yourself with Star Wars books.
I've been diligently working towards a free copy of the Star Wars Essential Readers Companion. It's really pretty easy if you don't mind your friends knowing how big a nerd you are.
I wish Pocket would do something like this for the Star Trek line. If there are any editors or Pocket higher ups listening, this seems like a pretty good way to enlist us Lit fans to promote the books. I would sign up in a heartbeat!
PS- Apologies if this is too far off topic.