^Yes, exactly. Orci's a busy TV/film producer. He doesn't have time to oversee the entirety of Trek Lit. He's only involved with overseeing Abramsverse tie-ins, and judging from how many inconsistencies there are between the films and the comics, it doesn't seem his oversight is particularly close.
There is a line that cannot be reconcilled no matter what. It happened with more consistent franchises. Continuity is pretty good so far. as far as the novels are concerned. do they belong to a different studio than the comics?