I don't agree with it, I'm just putting it here, DON'T EAT ME.
"It’s a modest success for several reasons. First, it cost almost $190 million to make, and Paramount spent a considerable amount of money on advertising above and beyond the production cost (at least $50 million, by one estimate). Second, not all of that $443 million goes to Paramount – a significant percentage goes to the theaters that show the film (1/3rd to 1/2, depending on what is negotiated and how long the film runs). Finally, while it exceeded the International ticket sales of the first film, it did not have the 2X multiplier against domestic box office that other summer films (like Iron Man 3 or Fast and Furious 6) achieved."
The worst thing to come out of that article is the comments section. Unreal amounts of silliness in there talking about ditching Bad Robot and doing the next film for 70 million.
Yes, that will surely keep the franchise alive: Taking away the one thing that is saving it.