What an utterly generic cover. Minus out the branding and you could slap just about any title on that book. Jack Ryan, Bourne? Etc, etc.
I don't have high hopes for this one, but I'll probably give it a look through out of curiosity. I'm surprised they're even touching on the Eugenics Wars because of the inherent weirdness of them as per their temporal setting.
Maybe they'll shock us with a surprise revelation, though. I still note no one actually uses Khan's full name except for Spock Prime which felt like a backdoor out for the writers incase they changed their mind about his identity.