I agree with you about telling the same basic story over and over again, though. That's what ultimately drove me away. Philosophically, I simply disagree with how the Star Wars EU has developed; some things are cyclical in history, but the world also progresses. Star Wars, by this point, has painted a portrait of a universe in which, functionally, nothing has changed in 5,000 years except the durations of the spaces between the repeats of the same goddamn war.
I suppose they're kind of trapped by their own title, though. They're pretty much obligated to tell stories about interstellar war, so that limits their options.