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Old July 12 2013, 03:42 AM   #2761
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Location: The corner of San Antonio and a bottle of Fireball
Re: STID "tracking" for $85-90 million opening [U.S. box office]

I don't agree with it, I'm just putting it here, DON'T EAT ME.

"Its a modest success for several reasons. First, it cost almost $190 million to make, and Paramount spent a considerable amount of money on advertising above and beyond the production cost (at least $50 million, by one estimate). Second, not all of that $443 million goes to Paramount a significant percentage goes to the theaters that show the film (1/3rd to 1/2, depending on what is negotiated and how long the film runs). Finally, while it exceeded the International ticket sales of the first film, it did not have the 2X multiplier against domestic box office that other summer films (like Iron Man 3 or Fast and Furious 6) achieved."
I'm not saying it's cold, but I just keyed two cars with my nipples.
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