The Wormhole wrote:
I don't know, the whole thing made Abrams and his gang look like petulant five year olds. "I know a secret and I'm not telling."
I disagree. Sometimes part of being creative is that you don't want to spoil all of your surprises or that you just want everything to be fresh. That's not childish at all, it's just part of wanting to make an impactful presentation. Maybe the way they went about it was a little weird though.