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Old July 8 2013, 09:20 PM   #2697
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

BillJ wrote: View Post
Belz... wrote: View Post
Mr. Adventure wrote: View Post
Think it might have made more if Khan had been revealed right from the start in the trailers?
I don't think it would have made a difference to casual viewers.
I don't know...

A tagline of "Star Trek's greatest villain returns!" in the weeks running up to release might have put some butts in theater seats.
Or, it could just as easily have driven butts out of the seats. If someone hasn't seen (or doesn't remember) Space Seed or Wrath of Khan and they think there's something they may not know about Khan, or worse, have them go in expecting a Montalbon clone, and be disappointed when they find the character is nothing like Montalbon's Khan

It may have been good for the Box Office, but, I think a case could be made just as well that it could've hurt.
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