Admiral Buzzkill wrote:
DarthTom makes it sound like a reasonable person analyzing the two properties prior to release could have distinguished between one as a likely success and the other as a likely failure. that's preposterous.
Meh. At least Pirates was a successful theme park ride at all of the Disney parks for decades before they decided to make the film - one especially successful with children.
The Lone Ranger did not have that much backend support.
BTW, Ranger cost Disney $250 million to make and made $49 million it's opening weekend.
Disney execs must be pulling their hair out.
Failing to fire off a silver bullet, Disney's The Lone Ranger posted a grim five-day debut of $48.9 million, far from enough to make up for the high cost of the Johnny Depp-Armie Hammer Western.