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Old July 6 2013, 01:06 PM   #2621
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Location: Devon, England
Re: STID "tracking" for $85-90 million opening [U.S. box office]

Noname Given wrote: View Post
Belz... wrote: View Post
SW is a vastly superior product (in that it sells a whole lot more.)
Yeah, not so much considering the prequel series. I think the SW franchise will have to have good word of mouth during production to overcome what Lucas did to the SW fanbase with the prequel series. (And yes, overall having Lucas no longer driving the franchise helps in this regard; still I think people may be wary of this new outing.)
I think being sequels not knowing what happens next instead of prequels knowing where they'd end up helps too.

Besides Star Wars is a far stonger brand 8 years on from Sith than it was 8 years on from Jedi. What did it have to show for itself in 1991?
"Weaselling out of things is important to learn. It's what separates us from the animals - except the weasels" Homer Jay Simpson
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