In a business sense, it is the superior product, in that it makes a great deal more money.
In an artistic sense, in my opinion, Trek is the more meritorious product. Although Star Trek can't claim innocence from being compromised for the mainstream, at certain points during its near-50 year history.
Trek would appear to have a glass ceiling. No matter what they change, try to tell people this isn't their father's Trek; it doesn't seem like it can get over 500 mil. Maybe next time, it will happen.