It's artificially inflating the price. Why else repack the exact same Millennium Falcon that sold for $149.99 just a very few short years ago and now ask $249.99 for it? Labor and materials in Asia haven't gone up that
much in just a few years, at least not enough to justify a whopping 67% increase in the retail price of an item that has nothing whatsoever changed or updated except the outer packaging.
In Star Wars
collecting circles it's often called "the Nostalgia Tax," which is usually exacerbated by something being a retailer exclusive.