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Old July 3 2013, 11:51 PM   #2571
Therin of Andor
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Borgminister wrote: View Post
Not sure that the 50th anniversary is going to be a selling point to ordinary moviegoers... And the fans will go anyway, so...
The 50th anniversary guarantees lots of extra free publicity. Newspapers, magazines, websites and TV shows doing retrospectives. Bookshops doing displays.

The 20th anniversary was a Really Big Deal. ST IV rode it well. And the general public responded.
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