Noname Given wrote:
Not sure that the 50th anniversary is going to be a selling point to ordinary moviegoers... And the fans will go anyway, so...
The 50th Anniversary is a way to market EVERYTHING Star Trek during that year -- yes, us fans will jump at anything; but 'anniversary' milestones like this ARE a proven way to get the general public interested as well.
They would be crazy if they didn't release the next major Star Trek film (along with a crapload of other Trek stuff) during 2016.
Star Wars, yes. Star Trek, not sure... again, as far as the general public is concerned.
Now, if you score another acting coup like Cumberbatch, like a 'mainstream' popular actor or actress, then you never know.
Actually overdoing the 50th anniversary on a large scale might even alienate a segment of the population still brushing off the 'stigma' of basement dwelling Trek fans. To say nothing of the overseas market.