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Old July 3 2013, 01:32 PM   #1086
stj
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Re: MAN OF STEEL - Grading & Discussion

Captaindemotion wrote: View Post
Admiral Buzzkill wrote: View Post
Well, this has made more than half a billion dollars worldwide now.
This is, of course, an awful lot of money and a sequel must be assured. However, if one were a 'glass half empty' type person, one might look at WB's expectations before release. Jeff Robinov had hopes that it would be their biggest ever performer, outdoing Harry Potter or The Dark Knight:

http://variety.com/2013/film/news/wa...an-1200493334/

Warner Bros. motion pictures group president Jeff Robinov went so far as to predict it will be the studio’s highest performer ever. That would mean the 3D movie, which cost about $225 million to produce and another $150 million to market and release around the globe, would have to top the $1.3 billion cume for “Harry Potter and the Deathly Hallows: Part 2″ and the $1 billion-plus each earned by four other Warner releases, “The Dark Knight,” “The Dark Knight Rises,” “The Hobbit: An Unexpected Journey” and “The Lord of the Rings: The Return of the King.”
There's a long way to go before MOS ends its box-office run, but compared to the cash cows above, it's not yet a massive, massive hit.
Also, again, the rule of thumb is that movies need to make twice the costs in gross revenue before it is assured of making a quick profit on the theatrical release alone. Twice $375 million is $750 million. The movie has had a fairly sharp drop (what's called front-loaded) and there are only Brazil and Japan remaining for the large foreign releases, according to boxofficemojo.

Well, we're talking Hollywood (spiritually, if not physically,) where thumbs are made to be broken. Any film can have a different revenue sharing agreements. Plus, some of the costs are likely creative accounting. It is certain the movie will end up making lots of money. But greed is easily disappointed. A quicker turnover on borrowed money is higher profit. How disappointed with they be? Only their shrinks will know.
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