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Old July 2 2013, 10:15 PM   #3247
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Re: The Action Figure and Toy Collecting and Discussion Thread!

Makes me wonder if they'll go hogwild and plaster the entire surface of the planet with every conceivable Episode VII toy and collectible possible or if recent experiences with merchandise fizzles and less-than-expected sales performances will lead them to scale back on Episode VII retail product compared to the three Prequels, which each saw an avalanche of stuff both great and crap arrive in stores.

Disney loves a good marketing scheme that's visible just about anywhere, so I imagine if there is a scaling-back compared to 1999-2005 it won't be that big of one.
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