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Old June 27 2013, 09:55 PM   #2499
Therin of Andor
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Out Of My Vulcan Mind wrote: View Post
As did Superman in 1978.
Sure, but the merchandising was very tame in comparison. When tie-in toys came out, the 12.5" Mego Superman and Jor-El action figures only vaguely resembled the actors, and the Zod and Luthor figures wore costumes from the comic books. The tie-in novel had a captioned photo section based on the movie, but it was an original story, "Superman: Last Son of Krypton" by Eliot S! Maggin, not an actual novelization. The cinema tie-in stores, located in the foyers of theatres premiering "Superman: The Movie", sold "Superman" lapel pins, program books and plastic glow-in-the-dark Kryptonite, but very little else in the way of merchandising.
Thiptho lapth! Ian (Entire post is personal opinion)
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