Out Of My Vulcan Mind wrote:
As did Superman in 1978.
Sure, but the merchandising was very tame in comparison. When tie-in toys came out, the 12.5" Mego Superman and Jor-El action figures only vaguely resembled the actors, and the Zod and Luthor figures wore costumes from the comic books. The tie-in novel had a captioned photo section based on the movie, but it was an original story, "Superman: Last Son of Krypton" by Eliot S! Maggin, not an actual novelization. The cinema tie-in stores, located in the foyers of theatres premiering "Superman: The Movie", sold "Superman" lapel pins, program books and plastic glow-in-the-dark Kryptonite, but very little else in the way of merchandising.