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Old June 27 2013, 03:41 AM   #2478
Mr. Adventure
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Wired News: You must be in countdown mode. What was your main goal when you took over Marvel 10 years ago?

Avi Arad: We've been doing amazing(ly well) for a long time with the comics, with X-Men and Spider-Man and the others. I had loads of confidence in the company, but felt the only way to take it where it deserves and belongs is to make movies -- big, live-action movies. The first one was a smaller movie, but an important one to us, and that was Blade.

WN: Everyone was shocked at its box office numbers.

Arad: Exactly. Everyone said (the first Blade film was) unlikely to succeed, it was a comic book movie, it was R-rated, but it was great. Shocks are good.
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