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Old June 26 2013, 10:29 PM   #2465
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Belz... wrote: View Post
sonak wrote: View Post
So what did you mean by "take off" or "become a joke?"
In the former case, led to move movies, whereas the last two Batman flicks resulted in zero. And in the latter case, everybody laughed at them. Franchises that are poorly regarded by people, not critics, become financial failures. Besides, even in the heyday of Supes and Batman, they were pretty much the only two around. What X-Men showed is that the genre was commercially viable again.

EDIT: and the last movie of each franchise, Superman and Batman, lost money.

How does one rate the success or failure of a big-budget comic book movie if not by box office?
Box office is short-term success, sure. Viability, the long-term success, is trickier.

The original "Batman" and "Superman" film series each lasted for four films, and five of the eight were extremely successfull. A four-film series is a huge success by any measure. Just looking at the last film of each series to prove that they eventually wound down is an unfair comparison.

By that standard, the failures of "daredevil," "catwoman," "hulk," and "elektra" prove that the 2000s were a bad decade for comic book movies.
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