Re: STID "tracking" for $85-90 million opening [U.S. box office]
I'd say it is less the baggage (I agree Trek holds a certain stigma in the mainstream) and more that the Superhero movies are the "in thing" right now in pop culture. A great actionfest superhero movie franchise is gangbusters right now.
And I give props to Disney for making The Avengers a must-see superhero movie franchise on par with Batman and Superman.
Now that I've seen it, and have also had time to mellow, to really think about it, I now find it absolutely, unbearably repulsive in every way except for some of the acting. - about The Wrath of Khan. Interstat, Issue 62: 1982