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Old June 24 2013, 11:56 PM   #52
C.E. Evans
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Re: Where are the toys?

MisterPL wrote: View Post
C.E. Evans wrote: View Post
Some DST Trek toys have appeared in the mass market (namely at Toys R Us stores).
I think they're exclusively in TRU stores, which may allow the distinction Hasbro's mass market agreement needs aside from "they do original while we stick to new." Hasbro's not offering any product from the Prime Universe, are they?
The Klingon D-7 (although it briefly appeared in Star Trek XI as a Klingon warbird in the Kobayashi Maru simulation).
And a Gorn.
If Hasbro really wanted to tap the Prime market, they could sneak cheap figures into their Fighter Pods line.
I think they're really focusing (understandably) on stuff from Star Trek XII right now.
C.E. Evans wrote: View Post
Or it may have been a case that DST didn't want to shell out more money to extend their license to cover the new films. Trek licenses tend to vary, they can either be full range or cover a specific range of properties.
I'm sure that's likely. That and I don't know that the new Trek has many fans inside DST. It's possible that one property is also more affordable than the other.
IIRC, it really depends on the extent of the license and what terms have been established between CBS and the licensee. It seems to be a case of how many properties a particular license covers (for example, the Trek license that IDW comics has doesn't cover every Trek series).
We are talking about the company that reportedly sat on the Indiana Jones license for a generation, waiting patiently for the day when a new movie tie-in would maximize a toy line's potential. I can see either company doing that actually but especially Hasbro. (Category squatters!)
Well, to be fair, not a whole lot was being done with the Indiana Jones property in general during that time. It was kind of dormant except for an occasional item aimed at the collector's market until a new movie came along.
C.E. Evans wrote: View Post
The big three US toy retailers--Toys R Us, Wal-Mart, and Target--didn't want the complete bridge crew in the first wave. They wanted more of a variety of figures (not everyone in the standard Starfleet uniforms).
So instead they went with half the characters wearing the same cadet uniform. Be careful what you wish for, retailers.
I think there were only three characters in cadet uniforms in the 6-inch range, but only two in the 3.75-inch range and none in the 12-inch range.

C.E. Evans wrote: View Post
What Playmates could have done, IMO, was just repeat what they did with their original TOS figures back in the '90s--release the complete bridge crew separately as an exclusive box set in limited numbers.
Now you're just making too much sense.

I couldn't help thinking, while I looked at the various uniforms in STID, how much more toyetic (or just retailer-friendly, I suppose) this film might have been to buyers. If Hasbro wanted to launch a new 3 3/4" Trek line, this could have been a nice place to do so.

Shuttlecraft and costumes and Klingons, oh MYYYY!
We may still see them one day, I hope. I just don't think that Kre-O will be the end all of Hasbro's Trek line. If it is, then it'll be a reversal of their initial press release when they acquired the license.
"We’re excited to offer fans the opportunity to experience icons of STAR TREK in exhilarating new ways with our KRE-O building sets as well as with new roleplay items and more.”
--John Frascotti, Chief Marketing Officer, Hasbro, Inc.

(emphasis mine)
"Don't sweat the small stuff--it makes you small-minded..."
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