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Old June 22 2013, 03:34 PM   #2354
Lance
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Location: The Enterprise's Restroom
Re: STID "tracking" for $85-90 million opening [U.S. box office]

Nothing to do with how it's tracking globally, but I thought I'd share this.

My local cinema screened it for barely three weeks and then moved onto other movies, dropping STID from the schedule.

I dunno. Maybe I'm old fashioned. But you know, back in the old days even the lowest grossing movies would usually be given at least a month, even if their screenings per day were pared right back to the bare minimum required.

I don't know if it's because the digital age means it's easier for small-town cinemas to just ditch movies that don't smash their own localized box office instantly, or whether it's just that my particular local cinema only has four screens and Star Trek didn't do enough locally to justify keeping other, more potentially profitable upcoming movies from taking it's spot. But to my mind, three weeks seems to be a stupidly short amount of time for any movie to be in a theater.
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