How would number of tickets sold not be the best way to measure the popularity of movies during their theatrical runs?
It's not about how many tickets are sold, since that would decrease every year. Studios only release data on how much money movie a movie makes since that tends to stay the same or increase every year.
Yeah but if you just wanna know how many people went to see a movie and compare it with a movie from a different time frame tickets sold would be the best metrik.
I mean, albums sales have dramatically decreased but they still report it
I think if you're comparing the success of different films, ticket price is kind of irrelevant. A movie does business by people buying a ticket and going to see it. If that cost more or less over time doesn't matter, its the number of people who went that counts.