One one hand I sort of see where people come from on the product placement in this movie, on the other hand product placement has always been there in one form or another. There's a scene in "Superman The Movie" where we see a behind-shot of Martha Kent looking out the window and there's a prominently placed Cheerios box on the table. We then switch to a shot in from of Martha looking out the window and the box has re-oriented itself to, again, have "Cheerios" readable. (Rather than now seeing the back of the box.) Continuity error or product placement?
People complained how in "Book of Eli" we get a look-out over a burned-out highway with product logos on trucks. Product placements? Sure. But it also makes sense for them to be there.
Again, maybe to some degree 7-11, IHOP and Sears were a *bit* front and center as far as where the action took place but it's no big deal, really. It's not like the movie stopped for a moment and had Superman turn to the screen and express his love for the Rooty Tooty Fresh and Fruity breakfast at IHOP. Mention my name and get $2 off! Like he was the host of a 1950s talk show.
And it occurs to me that it wasn't a Budweiser truck in S-II but a Marlboro cigarette truck.
Not going back to fix it, deal.
Well Said. It's like people forgot that the old Superman movies were loaded with product placement
Superman 1 had a Cheerios box placed right in view
Superman 2 had a dozen product placements
Superman 3 had KFC
"Man of Steel" has Carl's Jr Burgers and Nokia