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Old June 21 2013, 12:48 AM   #174
Noname Given
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Re: Why would someone avoid STID but see Iron Man & Man Of Steel? spoi

BillJ wrote: View Post
http://www.thehdroom.com/news/Star-T...Hotcakes/12634

For a least the past several days, the Blu-ray 3D edition of Star Trek Into Darkness has been in the first position. The Star Trek Into Darkness Blu-ray and DVD combo is right behind it in second place. It's not often that a film's pre-orders are so overwhelmingly strong that it can command the bestsellers list with multiple skus.
Yep -m in effect - the theatre release pays for the filming costs and most of the ad costs - and essentially helps set up later home video, PPV, and pay cable movie channel (HBO, et.) <--- And that's where the studio rakes in the dough. They DO want good word of mouth in theatres and a decent run to bolster that as mush as possible.
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