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Old June 20 2013, 11:15 PM   #157
LobsterAfternoon
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Re: Why would someone avoid STID but see Iron Man & Man Of Steel? spoi

It's extremely difficult to guess at how profitable these movies are, even if the budgets we hear about are accurate. Off the top of my head, I know Esurance had some sort of promotional deal with Into Darkness. Who the hell knows how much that was worth?
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