But seriously, if Paramount wants to increase the visibility of the Star Trek franchise the only way to do it is though other types of media. The most obvious would be a television series.
That didn't help DS9, VOY or ENT. Their ratings were on a downward plunge, and the shows screened at later and later times. Here down under, DS9, VOY and Season 1 of ENT were first released on sell-thru home video, but they aired on free-to-air TV at about 10.30pm, 11.30pm and then midnight. Not family viewing by a looooong stretch. (Ironically, they did win their timeslots.)
In the US, the screenings that were wildly successful were the decade that TOS reruns were in early-evening prime time syndication, and TNG when it was the highest-rating one-hour drama in first-run prime time syndication. But US TV doesn't really work that way anymore, so a new model would need to be found.