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Old June 20 2013, 08:49 PM   #138
BillJ
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Re: Why would someone avoid STID but see Iron Man & Man Of Steel? spoi

TREK_GOD_1 wrote: View Post

What is the thread title asking? The industry has different standards now. In the 1980s, 400 million would have been fantastic, now--in the shadow of the world spanning superhero films, a long-lived concept such as Star Trek put through the glitter grinder of JJ should be able to attract the very audience nuTrek set out to capture--the kind of people (beyond die-hards and fanboys) who fill the theatres to see the bigger fantasy films.
I gotta be honest, I don't know anyone whose ever thought Trek had the potential to stand with the billion dollar films. As big a Trek homer as I am, I thought the film would do $600 million worldwide. I saw lots of posts that put the total at between $450-650 million worldwide. No one I know thought Into Darkness was a film that was going to do the same business as Iron Man/Superman. So I'm not exactly shocked that Trek is in the tier below them when it comes to box-office performance.

Futuristic action/sci-fi generally doesn't sell as well as contemporary action/sc-fi.
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