Re: Why would someone avoid STID but see Iron Man & Man Of Steel? spoi
But seriously, if Paramount wants to increase the visibility of the Star Trek franchise the only way to do it is though other types of media. The most obvious would be a television series. They could also do theme park tie ins, cartoons, etc, to try and reach younger viewers. The question is twofold. First, does Paramount want to make that kind of commitment and second, can they do so without screwing it up. Remember, Hollywood creates far more failures than successes.
Animation is really the way to go. It's cheaper than live-action and can be pointed at children and adults simultaneously.
"Just give me two seconds, alright, you mad bastard!" - Montgomery Scott, Star Trek Into Darkness