Hey folks, STID is killing what DREDD made at the box office!!! Not to mention Ghost Rider, Daredevil, Green Hornet, Green Lantern, Thor and The Incredible Hulk. Not all Superhero films are more popular than Star Trek!
But seriously, if Paramount wants to increase the visibility of the Star Trek franchise the only way to do it is though other types of media. The most obvious would be a television series. They could also do theme park tie ins, cartoons, etc, to try and reach younger viewers. The question is twofold. First, does Paramount want to make that kind of commitment and second, can they do so without screwing it up. Remember, Hollywood creates far more failures than successes.