All living things evolve. You can't have old Trek anymore, if for no other reason than some of the TOS cast are no longer with us... Duh? As long as Abrams makes money they're going to hand him a new hammer, with out regard to product.
Studios are about money. If a film clears costs it's a success as far as the studio is concerned. How big a success remains to be seen when the finial tally is in. In the world of film story is all. Regardless of ones like of lens flair and exploshions or not.
In the real world of film some things just don't translate from one medium to another, I wish it were other wise, but that is not the way things work.