As much as I hate Abrams... (He has made a boat load of money with Star Trek.) The problem is that Paramont is trying to jamb a square peg (Star Trek television) into a round hole (Movies). Then get up set because no matter how hard they hit the thing...it won't work. They can't figure it out that some things just don't translate well... the way as same books to movies and vice a versa.
I think it works, it just doesn't work as well as stuff like Iron Man or Superman does. There's success and then there's the kind of success that Robert Downey Jr has.