Of course it's the God-damned Kirk and Spock show, they are culturally relevant to the main-stream crowd. It's like bitching about a Batman movie because it focuses too much on Batman.
Then where do these pop-culture catch-phrases come from?
"I'm a doctor, not a _fill_in_the_blanks_"
"Beam me up Scotty"
"Hailing frequencies open"
Let alone the fact that George Takei is now the king of Facebook.